How To Increase Page speed With Image Optimization For WordPress Websites!
The size of the images on your website has everything to do with its page load time. A post by Kissmetrics on How Loading Time Affects Your Bottom Line stated that 47% of consumers expect a web page to load in 2 seconds or less. With image optimization for WordPress websites, you can insert as many as images you want on your web page, without worrying about its load time.
Image optimization for WordPress websites is very important. Failing to do so, you risk sabotaging your conversion rates, damaging your revenue and diminishing your SEO rankings. It is one of the most effective steps you can take to transform your site from good to great.
In this post, we’ll cover some of the best practices of image optimization for WordPress websites to ensure that your website isn’t too heavy or slow for your visitors.
WHY IS THERE A NEED FOR IMAGE OPTIMIZATION?
According to HTTP Archive, images tend to make up the largest portion of an individual web page’s size. Image optimization for WordPress can often yield some of the largest byte savings and performance improvements for your website.
The fewer bytes the browser has to download, the less competition there is for the client’s bandwidth and the faster the browser can download and render useful content on the screen.
IMAGE OPTIMIZATION ON WORDPRESS WEBSITES
Step 1: Resize The Image
Great screenshots can add a lot of value to your content. If you take an image of your whole screen and then try to shrink it down to a third of its original size, it will distort the image. The text will look blurry and edges will begin to look fuzzy.
Step 2: Save your resized image as PNG or JPEG
When using Photoshop and other image editing software, you can specify the file type you want to save as. The overwhelming majority of online images fall under two file formats — JPEG and PNG. So which one should you use? Well, that depends. Both options have advantages and disadvantages, and the choice largely depends on the scenario. Choosing the right file type can keep your image looking clear and crisp without sacrificing speed.
Step 3: Reduce file size with modern image compression
The goal of image compression is to reduce the size of the image file without substantially altering its appearance. It does that by algorithmically removing image information that the human eye can’t perceive. JPEG undergo lossy compression that can introduce visual artifacts but reduces file size more. On the other hand, PNGs undergo lossless compression that retains perfect visual quality.
Step 4: WordPress plugins for image optimization
By using WordPress plugins, you’ll have the ability to upload un-optimized JPEG and PNG files and have the plugin replace them with optimized versions. You do lose the ability to tweak each image and a paid service might be required to substantially reduce file size.
HOW TO OPTIMIZE IMAGES FOR SEO
Optimizing your images not only helps your WordPress site load faster but can also boost your SEO.
Filenames: Use descriptive filenames that include your keywords rather than meaningless default names. Captions: Not required for SEO but may be useful for on-page user orientation and reading flow. Use at your discretion.
Image Relevance: Try to keep the Images as relevant as possible
Image Size: After the recent Panda update, the loading time of pages has become a vital part of your SEO ranking as the total time of visit has become more important as an SEO algorithm.
Alt tags: Every image should have a clearly written, non-spammy Alt tag for SEO and wider accessibility. You could possibly use your Focus Keyword as your Alt Tag.
Title Tags: Title tag provides a tooltip when you hover your cursor over a link. Use relevant keywords and SEO friendly description and your title tags will rock.
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